# NHE Pools: Voice

Described from what nhepools.com actually says. No transcripts or recordings yet, so this is based on site copy only.

## Tone

- Friendly, plain and practical. Short sentences.
- Light water wordplay in headlines and closers.
- Talks to homeowners about saving time and knowing what was done.

## On-brand lines (verbatim from nhepools.com)

- "Make a splash with sparkling clean pools" ([homepage](https://nhepools.com/))
- "Spend your weekends in the pool, not cleaning it." ([Manatee County page](https://nhepools.com/pool-service-manatee-county))
- "Owning a pool in Pasco County should mean more time swimming and less time scrubbing." ([Pasco County page](https://nhepools.com/pool-service-pasco-county))
- "Our approach is simple: show up every week, do the work right, and tell you exactly what we did." ([Pasco County page](https://nhepools.com/pool-service-pasco-county))
- "Ready for a cleaner pool with less work?" ([FAQ](https://nhepools.com/faq))

## Do

- Name the county or city.
- Say what the technician does on a visit and mention the report.
- End with the phone number or the free quote.

## Don't

- Use claims the site can't back, like "top-notch" or "the best."
- Quote prices or response times that NHE hasn't confirmed.
- Use chemistry jargon without explaining it.